LAUNCHING ETSY STUDIO
In 2017, Etsy launched Etsy Studio, a new online marketplace.
Featuring only the craft supply inventory from Etsy.com, it was a great opportunity to develop a fresh but related brand with an action-oriented tone of voice. The team built a brand new experience from the ground up, and I was the sole UX Writer. The work largely involved taking Etsy.com’s existing UX copy, and reworking it to work with a new brand voice.
Etsy Studio Homepage
Selected pages from the Etsy Studio Style Guide
FAQ and Contact Us pages
Sign-in screens, existing user & new user
Empty states
404 page
(Sadly, Etsy Studio was sunsetted in 2018.)